Envelope printing for marketing materials have a lot of competition these days. Among the other things you usually see in a common mailbox are marketing postcards, fliers and catalogs. It takes an extra special custom envelope design to compete with such media. All of the other medias can carry their message upfront and people can read them immediately. For envelope printing, the bulk of the content of course is still inside the envelope itself. To be able to stand out and not be included in the junk pile, you have to really make your custom envelope shine. You must entice the reader about the content of the envelope. He or she must see an opportunity that must not be missed, or a mystery that needs to be unraveled.

All things considered, this means that your envelope printing design should be eye-catching and interesting. This must be your goal for your envelopes. If you are a bit clueless on how to do this, or you want a few tips on how to improve your envelope design, then we have a the right guide for you. Below are several tips you should follow to make an effective and special color envelope design that should make it outshine against the rest.

Write a concise message
The first thing you need to consider is your message. As we have said above, other print media benefit from having their full message already exposed for people to see. For envelopes, your initial message will be competing with that exposure. To make sure that your message has a chance of being read, you have a few options. The first option is to have a clear and concise message of what is inside the envelope. It can be something like 'free food coupons inside!' or 'your car loan application is here'. This gives people an idea of what exactly they can expect from the letter inside. Always be sure that the message is of concern or interest to the person being sent to. If the message doesn't have any bearing on the reader, then your custom envelope along with its message will surely go to the trash.

Alternative: the enticing message
To prevent the above situation from happening, other envelope designers have decided to put a little mystery or suspense with their custom envelope messages. For these kinds of messages, you want to tempt the reader to open the envelope. You can lure them by writing mysterious or enticing messages. For example you can say, 'a special letter from a person who loves you' or '<person name> you can quickly earn 5000$.' Keep note though there are a few overly used phrases in this category. The 'you could be a winner' message comes to mind when thinking about this. Try to be unique in creating these kinds of messages so that people won't throw those color envelopes away.

Use color envelopes
Another thing you can do to make your envelopes shine is to use a different color envelope. Most envelopes appear as white. It is the cheapest type of envelope to print on so it appears as the most common in envelope printing. However, if you use other colors, such as red, or yellow, then your envelope printing should catch a person's attention immediately. Changing the color of your envelope immediately tags it as unique. So regardless of the message, people might be interested enough to open the envelope and see what's inside.

Add eye-catching images
Of course besides the color of the envelope itself, you can also add a few attention seeking images to compliment the message that is already in the custom envelope. Try to attach images that directly  relates to your message and of course the content. Use images that may invoke feelings so that the people looking at the envelope will be interested on what's inside.

Invest in quality
Lastly, you need to invest in quality envelopes. Using substandard paper for envelope printing can be detrimental to your envelope printing campaign. Besides sacrificing the durability of your envelope, a substandard envelope can be viewed as 'amateurish' and will immediately tag your envelope for the trash bin. So invest some money and print your envelopes in higher quality paper.

Hopefully these tips will give you some general ideas of how to make your envelopes a cut above the rest.  With the correct strategies you'll be reaping more benefits from your envelope printing as supposed to printing fliers or postcards.

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